Alain Pinel Realtors (APR) began in 1990 with three people who saw residential real estate a little differently than other firms at the time. They believed that the principles shaping success in every other industry such as innovation, global networking, technology-driven productivity, and attention to the market place would succeed in real estate as well. When they launched the business, they also launched a revolution:

• APR was the first real estate firm to embrace the idea that improvement comes by taking risks, innovating, adapting to change, and continually questioning assumptions.

• We were the first to invest in our brand, recognizing the power of high-quality marketing materials to attract notice, communicate values, articulate our brand promise, and create memorable impressions among agents, clients, and the industry.

• We were the first to recognize and leverage the advantages delivered by cutting-edge information tools. The apr.com website was launched in 1993, even before most technology companies had public websites.

• And we were first to embrace a code of best practices that set a foundation for consistent excellence over time.

We've adhered to the principles of our founders. And our way of doing business has paid off in a reputation for integrity, style, and stability through change. Our history is simply the basis for our future, and by every indication, we will continue to be a best-seller.